We Are
Haircare,
Dedicated to
Volume.
Blending Science,
Sound &
Self-Expression
We blend science, sound and self-expression in a brand purely dedicated to the hair volume category. Our inaugural product addresses one of the globe's largest hair concerns, semi-permanently thickening the cortex of every strand.
The Science
Proprietary Technology
An advanced, proprietary composition of specific acids and peptides shown to volumise and visibly thicken each individual hair strand. A progressive, no build-up formula that works better after every use.
How It Works
In-Salon Treatment
Hypertrophy Pro. Treatment applied at the basin. Just 5 minutes for fuller, thicker, more voluminous hair.
140dB™ Complex Activates
Acids and peptides penetrate the cortex, thickening each strand from within.
Maintain at Home
Hypertrophy at-home treatment sustains and builds on results, a progressive formula that works better after every use.
Never done before
The world's first service to thicken the cortex of the hair strand.
Gets better with use
Progressive, no build-up formula. Results compound the more you use it.
Colour safe
Works for every client. Colour safe, protects, detangles, and improves dry time.