We Are
Haircare,
Dedicated to
Volume.
Blending Science,
Sound &
Self-Expression
We blend science, sound and self-expression in a brand purely dedicated to the hair volume category. Our inaugural product addresses one of the globe's largest hair concerns, permanently thickening the cortex of every strand.
The Science
Proprietary Technology
An advanced, proprietary composition of specific acids and peptides shown to volumise and visibly thicken each individual hair strand. A progressive, no build-up formula that works better after every use.
How It Works
In-Salon Treatment
Hypertrophy Pro. Treatment applied at the basin. Just 5 minutes for fuller, thicker, more voluminous hair.
140dB™ Complex Activates
Acids and peptides penetrate the cortex, thickening each strand from within.
Maintain at Home
Hypertrophy at-home treatment sustains and builds on results, a progressive formula that works better after every use.
Never done before
The world's first service to thicken the cortex of the hair strand.
Gets better with use
Progressive, no build-up formula. Results compound the more you use it.
Colour safe
Works for every client. Colour safe, protects, detangles, and improves dry time.